What It Does
L'Oreal Professionnel Paris Majirel 7.23 is a professional permanent crème color that delivers a radiant golden-blonde tone with iridescent depth. It provides up to three levels of lift and full grey coverage while deeply nourishing all three layers of the hair fiber. Powered by protective Ionène G™ and strengthening Incell™, it ensures uniform, fade-resistant color with enhanced manageability and shine
Why You’ll Love It
You’ll appreciate the velvety, non-drip texture that glides on easily for salon-precise application. Enjoy the luxurious warmth and natural glow of golden-iridescent blonde, with hair feeling stronger, smoother, and more luminous. Ideal for refreshing blonde base shades with high-impact, salon-quality results
Volume/Quantity
49.5 g professional-size tube—great for full-head color, root touch-ups, or customized color blends.
Skin Type or Hair Type / Concerns
Designed for all hair types including grey, resistant, or color-treated strands. It efficiently neutralizes brassy undertones, enhances brightness, and strengthens fragile hair structure, making it ideal for blonde transformations .
Certification or Claims
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100 % grey/white hair coverage
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Lifts hair up to three levels
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Enhanced with Ionène G™ & Incell™ for deep fiber care
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Fade-resistant, color-stable formula
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Professional-use only; 48-hour patch test advised
Features & Benefits
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Golden-iridescent tone adds warmth and dimension
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Rich cream texture ensures drip-free, even application
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Self-leveling formula delivers consistent tone
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Color-lock pigments maintain brilliance wash after wash
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Strengthening care, works with Smartbond for extra protection
Ingredients
Formulated with ammonia, resorcinol, phenylenediamines, Ionène G™, Incell™ complex, and golden-iridescent pigments, all in a creamy base that ensures comfort and effective color delivery .
Ingredient Benefits
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Ionène G™: Smoothes cuticle and boosts fiber surface integrity
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Incell™: Rebuilds internal hair structure for strength and elasticity
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Golden pigments: Provide vibrant, multi-tone finish that resists fading
How to Use
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Combine 49.5 g color with 74 ml Cream Oxydant developer (20–30 vol) at a 1:1.5 ratio.
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Apply to dry, unwashed hair wearing gloves.
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Let it process for approximately 35 minutes (no additional heat needed).
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Rinse thoroughly, shampoo until water runs clear, followed by optional use of Smartbond Step 2.
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Always perform a 48-hour allergy patch test before first usage
Claimed Results
Vibrant, gleaming iridescent golden blonde with full grey coverage, strengthened hair fiber, and enduring shine.
