Plum 5% Niacinamide & Rice Water Face Serum, 30 ml is a lightweight, fast-absorbing serum designed to support skin clarity, texture refinement and hydration. Enriched with 5% Niacinamide, rice water and an amino acid complex, this formula gently helps visibly even skin tone and support smoother, healthier-looking skin.
Suitable for daily morning and evening use, the serum layers easily under moisturisers or SPF and can be integrated into all skin-type routines including oily, combination and sensitive skin.
What It Does
Helps reduce the appearance of visible uneven tone and texture, supports skin hydration and barrier health, and leaves skin looking smoother, more refined and radiant.
Why You’ll Love It
You’ll love how this serum delivers targeted active support in a comfortable, non-sticky format — it feels light, absorbs quickly and layers seamlessly under your daily routine.
Volume/Quantity
30 ml – Ideal for daily use and convenient for travel.
Skin Type/Concerns
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Uneven tone and visible texture
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Dull-looking or fatigued skin
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Suitable for all skin types including oily, combination and sensitive.
Certification or Claims
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Vegan and cruelty-free (as specified by Plum)
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Free from oils, silicones, sulphates and parabens
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Beginner-friendly 5% Niacinamide concentration
Features and Benefits
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5% Niacinamide: supports barrier and tone appearance
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Rice Water: smoothens texture and supports more even-looking skin
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Amino Acid Complex: helps skin feel smoother and supports moisture retention
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Lightweight, water-serum texture absorbs quickly
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Suitable for layered routines (morning + night)
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Addresses visible uneven-looking tone and rough texture while keeping feel comfortable
Key Ingredients
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Niacinamide (5%) – a form of vitamin B3 that supports visible reduction of uneven tone, strengthens skin barrier and improves texture.
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Rice Water / Oryza Sativa (Rice) Extract – traditionally used for brightening support, smooths skin texture and helps skin look clearer and more uniform.
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Amino Acid Complex (e.g., Lysine, Histidine, Arginine, etc.) – supports skin conditioning, texture improvement and hydration.
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Glycerin – a humectant that draws moisture into the skin and supports skin’s hydration feel.
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Sodium PCA / Humectants – helps skin retain moisture for a smoother, plumper feel.
How to Use
After cleansing and toning (optional), apply 2–3 drops of the Plum 5% Niacinamide & Rice Water Face Serum to a clean, slightly damp face and neck. Gently massage upward until absorbed. Follow with your moisturizer and SPF in the morning, and your night cream in the evening.
Expert Advice
For best results, use in your morning and evening skincare routine. Pair with a gentle cleanser, follow with this serum, then layer your preferred moisturiser and sunscreen (AM) or night cream (PM). Consistent use can help support smoother, more radiant-looking skin.
